Name of the Project
Nudging the demand of ecological food
Principal Researcher
Soraya Román
Contacto: sorayaroman@upb.edu
Summary
Within the framework of the work carried out by the AGRECOL-Andes Foundation in the “EcoConsumo” project, we propose to conduct a study to identify effective messages that promote the consumption of organic food in low-income consumers. We propose to design messages that use elements of behavioral economics and serve as "subtle pushes" to encourage the consumption of these foods. The effectiveness of the messages would be evaluated through a lab-in-the-field experiment.
English