Plan of Study
PLAN OF STUDY
CHECKSHEET
Course Details
| Communications | |||
| FIRST SEMESTER | |||
| Code | Course | Credits | Hours |
| AR1011 | Architectural Composition I | 7 | 147 |
| CO1003 | Corporate Communication | 3 | 64 |
| CO1004 | Graphic Communication Design | 3 | 64 |
| DI1013 | Philosophy of Contemporary Art | 3 | 64 |
| EG1004 | General Economy | 3 | 64 |
| EG1005 | Business Administration I | 3 | 64 |
| EG1012 | Contemporary Global Context | 3 | 64 |
| EG1020 | Written Communication Techniques | 3 | 64 |
| IS1021 | Computing | 3 | 64 |
| H1001 | English Beginners | 6 | 128 |
| SECOND SEMESTER | |||
| Code | Course | Credits | Hours |
| CO1002 | Branding and Corporate Identity | 3 | 64 |
| CO1005 | Photography I | 3 | 64 |
| CO1008 | Image Language | 3 | 64 |
| EG1003 | Art Analysis I | 3 | 64 |
| EG1013 | Innovation and Creativity | 3 | 64 |
| EG1015 | Marketing I | 3 | 64 |
| EG1018 | Research Methodology | 3 | 64 |
| EG1021 | History of Bolivia | 4 | 85 |
| H1002 | English Intermediate | 6 | 128 |
| THIRD SEMESTER | |||
| Code | Course | Credits | Hours |
| AD2005 | Organizational Behavior | 3 | 64 |
| CO1007 | Scripting | 3 | 64 |
| CO1009 | Strategic Marketing Plan | 3 | 64 |
| CO1010 | Communication Theory I | 3 | 64 |
| CO2015 | Contemporary Literature | 3 | 64 |
| CO2024 | Advanced Graphic Design Workshop | 3 | 64 |
| EG2024 | Environment Analysis | 3 | 64 |
| MA1032 | Statistics For Communication | 3 | 64 |
| H1003 | English High Intermediate | 6 | 128 |
| FOURTH SEMESTER | |||
| Code | Course | Credits | Hours |
| CI3015 | Organizational Behavior | 3 | 64 |
| CO1006 | Scripting | 3 | 64 |
| CO2012 | Strategic Marketing Plan | 3 | 64 |
| CO2014 | Communication Theory I | 3 | 64 |
| CO2017 | Contemporary Literature | 3 | 64 |
| CO2022 | Advanced Graphic Design Workshop | 3 | 64 |
| EG1001 | Environment Analysis | 3 | 64 |
| EG2025 | Statistics For Communication | 3 | 64 |
| H2006 | English Advanced | 6 | 128 |
| FIFTH SEMESTER | |||
| Code | Course | Credits | Hours |
| CO1011 | Communication Theory II | 4 | 85 |
| CO2016 | Audience Measurement and Virtual Traffic | 3 | 64 |
| CO2018 | New Technologies | 3 | 64 |
| CO2023 | Audiovisual Creation Workshop II | 3 | 64 |
| CO3035 | Latin American Art and Culture | 3 | 64 |
| EG1002 | Introduction to Business Law | 3 | 64 |
| EG2022 | Sociology | 3 | 64 |
| MT2005 | Quality and Customer Service | 3 | 64 |
| PP2001 | Professional Practice I | 0 | 160 |
| SIXTH SEMESTER | |||
| Code | Course | Credits | Hours |
| CI2028 | Advertising | 3 | 64 |
| CO2013 | Intercultural Communication and Globalization | 3 | 64 |
| CO2019 | Public Relations and Protocol | 3 | 64 |
| CO2021 | Management and Social Networks | 3 | 64 |
| CO2025 | Journalism Workshop I | 4 | 85 |
| FZ2013 | Budgets and Costs | 3 | 64 |
| SEVENTH SEMESTER | |||
| Code | Course | Credits | Hours |
| AD2008 | Entrepreneurship | 3 | 64 |
| CO2026 | Speech Analysis | 3 | 64 |
| CO3032 | Communication Planning and Strategies | 3 | 64 |
| CO3043 | Political Philosophy | 3 | 64 |
| MT3039 | Event Organization | 3 | 64 |
| PP3002 | Professional Practice II | 0 | 160 |
| EIGHTH SEMESTER | |||
| Code | Course | Credits | Hours |
| CO2020 | Social Responsibility | 3 | 64 |
| CO3027 | Communication Content Edition | 3 | 64 |
| CO3029 | Political Communication | 3 | 64 |
| CO3033 | Advertising Media Planning and Management | 3 | 64 |
| CO3034 | Project Planning, Evaluation and Management | ||
| ELECTIVES | |||
| Code | Course | Credits | Hours |
| CO3036 | Contemporary Art and Culture | 3 | 64 |
| CO3030 | Transmedia Narrative Projects I | 3 | 64 |
| Bachelor's Seminar | |||
| Code | Course | Credits | Hours |
| PP3003 | Degree Project I | 6 | 200 |
| PP3004 | Bachelor's Seminar: Degree Project | 6 | 200 |
| PP3005 | Bachelor's Seminar: THesis | 6 | 200 |
| PP3006 | Bachelor's Seminar: Directed Work | 12 | 400 |
| PP3007 | Bachelor's Seminar: Graduation For Excellence | 12 | 400 |
| PP3008 | Bachelor's Seminar: Graduation For Excellence | 12 | 400 |
